8 Essential Tips for Getting More Online Reviews
Posted By BLOG MGR 05/06/2017 | 01:57PM | 0

Although online reviews are a free and effective tool to help you grow your business, many business owners don’t believe that reviews are important and aren’t proactive about getting them.

However, with the growth of the Internet, it has become much easier for consumers to browse all their options and a simple Google search can reveal the experiences, both good and bad, of other consumers.

Getting more authentic customer reviews will grow your online presence and improve your online image. Customers are much more likely to go out of their way to write a review if they had a negative experience than if they had a positive one. While negative reviews can provide valuable feedback, having mostly negative online reviews can turn away potential customers. Increasing your online reviews can create a more well-rounded picture of your business and customer experiences.

Here are eight essential tips for getting more online customer reviews:

  1. Make it simple. Most customers have no problem leaving a review if they don’t need to go out of their way. The easier you make it for a customer to leave a review, the better chance you have of receiving one. The best method is to send an email containing a link going directly to your review page. Also, make sure that your website has easy-to-find links or banners that take customers directly to review sites or pages. Lastly, keep in mind that nowadays many customers use mobile devices to submit reviews, so making sure your website or the link you send in the email is mobile-friendly will help you get a better response rate.
  2. Create profiles on review sites. Creating profiles on review sites, such as Yelp, Google, and TrustPilot can make it easier for your customer to review your business. If they already have an account on a review website, it will be much simpler for them to find your business and review it. Additionally, most of these websites have mobile apps, making it simpler for them to review your business on-the-go.
  3. Reviews are time-sensitive. Email your customers while the experience is still fresh in their minds. Generally, you will have a better response rate if you email your customers within 72 hours of their experience. Also, be mindful about what time of day you send the emails. If you send them an email asking for a review at 9 a.m. on a Monday, chances are that your customers will be busy with work. Studies show that people are more likely to write reviews between 1 p.m. and 3 p.m., when they’re just coming back from lunch and easing back into their work day. Try sending your emails around this time.
  4. Send a reminder email. A reminder email can increase your response rate, but be careful not to spam your customers. Many customers will read the first email and forget about it, but if you send them a second email, they’ll be more likely to remember and respond to your request.
  5. Ask customers for reviews directly. If you’re able to see your customers face-to-face, asking them to review your business is a great and simple way to increase your online reviews. If they mention that they had a great experience, tell them that you would really appreciate it if they would write a review. You can also tell customers that you’re trying to improve your business and you would really appreciate any feedback. Don’t pressure your customers to write a positive review; simply ask them for an honest one.
  6. Respond to the reviews that you receive. Although there are differing opinions on responding to online reviews, it can be a great strategy if done correctly. When a customer writes a positive review, be sure to thank them. When a customer writes a negative review, thank them for their feedback and respond to the complaint in a non-defensive manner. Express that you understand the problem, appreciate the feedback, and will do what you can to find a solution. This shows customers that their voice is being heard and that you care about what they have to say. If customers feel that someone is listening to them and that their opinions are important, they will be more likely to write a review.
  7. Social Media. Having social media, such as Facebook or Twitter, will help you appeal to more customers and make it easier for your customers to review your business. Chances are your customers already spend some time each day on social media and most of these platforms make leaving a review incredibly easy.
  8. Offer an incentive. This isn’t completely necessary, as many customers will be happy to leave a review for free, but it’s an effective strategy to encourage more customers to leave reviews. Do not pay for reviews. However, offering customers a coupon or an entry into a monthly raffle can be a great way to motivate them to review your business.

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